It's one of those prolific phrases that means different things to different people. For the athlete and everyday sports enthusiast, it’s a phrase that speaks to the spirit of competition; the desire to win or achieve a personal best. For Etonic Worldwide, it is our corporate identity.  Our mantra. A goal for every Etonic employee.  A promise to our customers—and an encapsulation of the Etonic spirit.

First to take on a challenge.
Through these three simple words, we say to every runner, walker, golfer or bowler that we share their love of competition; their eagerness to take on a challenge.  We never rest on our laurels.  We constantly seek out new ways to push ourselves. How can we help you raise the performance bar? How can we enhance the experience of your chosen sport? If there's a better way to design athletic footwear, our goal is to be the first to find it. 

A History of Firsts
Etonic's company history is a timeline of revolutionary innovations.  We were literally first one there in developing some of the most significant product advancements in athletic footwear over the last few decades. We developed the first golf specific shoe last.  The first GORE-TEX™ waterproof golf shoe. A line of running shoes that actually prevented injury. And these are just a few examples.  This consistent heritage of innovations gives us the legitimacy to claim "First one there."  But as proud as we are of our past, we'd rather focus on how we're leading the way now—and moving forward.

A Future of Firsts.
A passion for exploration.  An unwavering focus on research and development.  A passion for making an athlete’s experience that much better—from one day to the next. What set us apart years ago still sets us apart today.  We're an authentic sports brand—the one that's right there on the course with you, paying close attention to your needs and challenges.  Even as we speak, we continue to help you raise your game with breakthrough innovations such as the G>SOK, golf's first non-cleated performance shoe, and the exciting Z-3, golf's first GORE-TEX® tour-caliber shoe. And these are just the beginning of many more firsts to come for Etonic.

Your First Choice.
There are a lot of athletic shoe companies out there vying for your attention.  The marketplace is filled with flash, noise, hype and products that reflect the latest trends.  Etonic could go down that road.  But we prefer to stay focused on what really matters to athletes and fitness enthusiasts:  Leading-edge technology, enhanced performance, exceptional comfort and fit.  We understand what you need to gain that edge; to achieve your own personal "first." That's why now, more than ever, we're the company that's dedicated to helping you get there.  Before anyone else.

The First Brand of It’s Kind.

The desire to finish first begins early. 
From the moment your friend's big brother cried "Last one there is a rotten egg," you knew you had to be the first one to touch the tool shed.  To swim to the pier.  Or whatever the destination was at the time.

Of course you didn't want to know the feeling of losing.  But more than that, you wanted to know the feeling of winning. The validation.  The satisfaction.  The pride. 

And though the years have passed and the game has changed, your drive to win has never faded.  That old rallying cry may no longer be shouted out, but you can still hear it.  Whether you're in the boardroom or out on the back nine, someone is always throwing down the gauntlet.   And just like when you were a kid, you still can't turn down the chance to prove yourself.  To push yourself.  To see how far you can go.

Neither can Etonic.
Like you, we grew up with the competitive spirit pulsing through our veins.   It explains why we chose to put so much of our focus on golf.
        
It's a game full of variables.  Nuances.  Inconsistencies.  No matter how many times you play, it tosses a new challenge at you.  And that's what you—we—love about it.
        
For over 45 years, we've studied the game and desconstructed it down to the last detail.  We seek out and engineer new materials.  We put them together in ways no one else has thought of.  We constantly explore new ways to give you an edge on every level—from traction and stability to comfort and fit.      
Because, unlike running as fast as you can to the toolshed, golf is a lot more complex.  It depends on a lot of little things adding up in just the right ways.  And when they do, that's when you experience it:
The same feeling you had as a kid.  The rush, the elation of being first one there.