Superior comfort. Game-changing innovation. Exceptional quality and craftsmanship. An unwavering commitment to golfers who want to bring new power and precision to their game.

These are the attributes that Charles A. Eaton had in mind in 1876, when he founded the company that would become Etonic. These are the same attributes that define and differentiate Etonic today.

But perhaps the best proof of our passion for elevating the game is the introduction of Power Up Technology, featuring the new PowerPlay™ Outsole System. Inspired by PGA Tour Players who demand the traction and control of steel spikes, The PowerPlay™ Outsole System provides golfers of all levels increased balance and incredible power - from the ground up.

The Etonic 2008-2009 footwear line shows you how elements of Power UP Technology are integrated into many of our models. And how this breakthrough technology is destined to change the game. And more important, how it will change your game.