Etonic Launches 2009 Golf Footwear Line

July 1, 2008

WALTHAM, Mass., July 1, 2008 – Etonic Worldwide takes a leap forward in performance footwear with the introduction of its 2008-09 Golf Footwear Line. The breakthrough lineup features three new models: Stabilizer, Sof-Tech and Dry Essentials. Each model features Etonic’s state-of-the-art PowerPlay™ Outsole System, which incorporates six integrated technologies that work in harmony to deliver superior traction, balance and power. Etonic calls it “Power Up Technology™” and by all evidence it could change the game from the ground up.

A RETURN TO CORE VALUES

“This new line of footwear is our first step toward returning the Etonic brand to its roots,” said Tom Elwell, CEO, Etonic Worldwide. “In addition to providing Etonic’s legendary comfort, and craftsmanship, we’re reintroducting tradition-inspired styling that reflects Etonic’s heritage in the game.  Most important, the entire line incorporates new state-of-the-art biomechanical functions designed to enhance player performance. “Game Improvement” was  the pillar of the brand’s success in the 80s and 90s. And that’s where we’ve taken things to a whole new level.”

GOLF’S PREMIER TECHNICAL FOOTWEAR BRAND

“Over the last 18 months we’ve spent significant time researching the dynamics and critical balance points that occur throughout the full cycle of a golf swing,” said Elwell. “We’ve used this extensive research to engineer the PowerPlay™ Outsole System. The outsole is designed to work with the foot’s natural anatomy to promote traction, flexibility, stability and the range of motion required to execute proper footwork and optimize balance. This results in improved ball-striking while maximizing power transfer to the ball. Our equation is Traction plus Balance equal Power.”