Etonic Named Official Shoe Sponsor of the Post-News Colorado Colfax Marathon

WALTHAM, Massachusetts, April 4, 2007 – Etonic Worldwide has been named the official shoe sponsor of the Colorado Colfax Marathon which is being held Sunday, May 20, 2007 in Denver. The 26.2 miles marathon will go along Colorado’s Main Street, Colfax Avenue. The marathon begins in Aurora at the Aurora Sports Park, travels past the State Capitol Building in Denver and ends in Lakewood at the Colorado Mill.

As the official shoe sponsor, Etonic will partner with InSport, http://www.insport.com/, to provide the runners and staff with technical running apparel. The marathon benefits the city of Denver and will help make a contribution to the economic redevelopment of Colfax Avenue as well as promoting awareness of health and fitness among youths and adults. The event also benefits the Colorado Kids charity which provides funding for fitness and obesity prevention programs in the community.

“We are excited to be one of the major sponsors for the second annual marathon,” stated Gary Siriano, general manager, Etonic Running and Walking. “This is a great way to showcase our high performance footwear line to serious runners and build brand awareness for our technical product line.”

The Colorado Colfax Marathon includes four exciting events. Race distances include a 26.2-mile marathon, a 26.2-mile 5 person marathon team relay (10k, 5k, 10k, 5k, 12k), a 13.1-mile half-marathon and a 1 mile run/walk for kids. Over 5000 participants are expected take part in the races. For more information on the marathon go to http://www.coloradocolfaxmarathon.com/

Founded in 1876 by Charles Eaton, Etonic success in footwear through the years has been driven by technical innovation, superior quality and ultimate comfort.

Headquartered in Waltham, Massachusetts and owned by Lotto Capital Investment, a unit of Italy-based Lotto Sport Italia, Etonic has a complete line of men’s and women’s footwear and accessories for golf, bowling, running and walking. For information on Etonic call 1-866-8-ETONIC (386642) or log onto http://www.etonic.com/.